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Content Designer - Canterbury

Canterbury City Council


Full time

Canterbury, South East



The aim of the team is to improve and increase our digital and online services, realise efficiency savings and most importantly, enhance customer experience.
Our focus is on changing the way we do things by understanding the needs of our users and designing services that make it easy for them to get things done online.
We're a creative team, made up of researchers, developers, service designers, project managers and content designers, who are passionate about the work that we do, and aren't afraid to challenge internal teams or processes to achieve the best result for the customer.
And there's so much more to do! We have some exciting projects on the horizon, so this is the perfect time to join us.
About the role:
Over the last few years, the team has enjoyed great success, launching a new transactional
website (canterbury.gov.uk), a news website (news.canterbury.gov.uk) and a visitor website (canterbury.co.uk).
As a Content Designer, you will use a variety of insight and analysis to understand user needs, with the aim of making council services and information simpler, clearer and faster for users - challenging the status quo to ensure that those identified user needs are met.
You'll represent customers with the written word, so you need to be customer focused and know how to write with a customer, not a client or department, in mind.
You'll also develop forms and processes to maximise the digital customer journey and experience.
Reporting to the Product Manager, you will be open to challenge, and you will welcome feedback from the wider team at regular stages - as well as offering a critical eye to others.
You'll work in an agile way, participating in regular team catch ups to ensure that projects are on track, and where blockages occur you may be asked to help out other team
You will have a strong understanding of websites, how users interact with services, and be
passionate about the future of digital.
Your other responsibilities include:
- Taking complex language and processes and making them simple to understand, whilst ensuring a strong customer-focused design.
- Regularly developing and reviewing content strategies and plans for our digital channels, providing support for how our digital channels and transactions work together with print.
- Scoping, commissioning, writing, editing and publishing digital content that is accessible, usable, optimised for search engines and responsive to all devices.
- Producing digital content that is accurate, timely, of high quality and to corporate style.
- Creating forms using a simple drag and drop interface, ensuring that content, and processes maintain the same customer-focus throughout.
- Identifying and resolving content and process issues, providing constructive criticism to colleagues to help improve everyone's skills and work.

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